“Once this parade goes away it will never be brought back”

The Cache Valley Cruising Association says 2019 may be the last year for people to enjoy the annual Main Street Parade over the 4th of July weekend. The group says Logan City has asked the group to cover the cost of police, which the group says it cannot afford.

In a letter posted on their website, the CVCA Officers and Board of Directors claim Logan Mayor Holly Daines sent them a bill for $10,000 to cover the additional costs incurred for police and other city services during the parade.

“Unfortunately, we are not able to fit this additional expense into our annual budget,” their statement reads, “as we essentially turn all the proceeds of each year’s show into putting on the Cruise-In for the following year. If we are to be charged to have the parade we have no other choice but to discontinue it.”

The group has had some follow up discussions with Mayor Daines and the city has agreed to front the costs for one more year, but has also suggested the group find ways to help cover the costs.

“It was decided and voted on that no, we couldn’t afford it (some years we don’t even have that extra $10,000 after we pay all our bills) and we would have to sadly let it go,” says CVCA President Brandon Douglas.

Since its decision, CVCA has been working to notify Main Street businesses along the parade route who rely on activity and foot traffic in their stores and restaurants during the parade, asking them to petition the city to allow the parade to continue. The annual car show annually draws 800-900 show cars which go on display at the Cache County Fairgrounds. For nearly 40 years the event has ended with a parade of cars from Center Street to 1400 North.

“We want you to know that we understand where Logan City is coming with this,” says Douglas. “It is an expense. We understand that. We are not mad at the city at all. But just like the city can’t afford it, neither can we.”

Besides grappling with the costs associated with hosting the parade and paying police expenses, the car club is afraid that if the parade takes even a brief break while the two sides work out a solution that the parade won’t be able to continue.

“In the past UDOT has informed us that the permit for this temporary road closure of a state highway is grandfathered in,” the statement to Main Street businesses says, “and once this parade goes away it will never be brought back.”

The 2019 Cache Valley Cruise-In will take place July 4-6 and will also include a concert at the Cache County Fairgrounds. This year’s concert features Loverboy and Survivor on July 5th.

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13 Comments

  • Deedee March 17, 2019 at 5:48 pm Reply

    I guess the city didn’t consider the money this parade and show brings into the Valley. How many from out of town book motel rooms here, eat out here, fill up their cars here. They also didn’t take into consideration the extra food vendors sell on the day of the parade. When you watch the parade you see people buying food in businesses close to where they are setting up chairs. This brings in a lot of money into the Valley and those businesses pay taxes. I think discontinuing it would be a shame. We enjoyed it every year for the past 20 years and would hate for this tradition to die because the city doesn’t seem to understand they are getting the money, just not directly from the club.

  • Ashley Averett March 18, 2019 at 1:05 am Reply

    City needs to just Keep it going they forget how much money that brings in not only the city but the community’s all around for hundreds of miles

  • John Coffman March 18, 2019 at 1:47 am Reply

    For so many years the Cruise In Association has provided a safe entertaining show growing every Year. Losing the parade would be unfortunate.

  • Marina Kesling March 18, 2019 at 6:18 am Reply

    The City has tunnel vision…. I live on 375W off 1000 N and haven’t seen a street cleaner in the (almost) 5 years I’ve lived here. The dirt from the gutters has totally clogged the drain …. causing minor but unsanitary flooding. And you just raised my property taxes…….. lovely.

  • Berrett Maynard March 18, 2019 at 9:35 am Reply

    So maybe all those businesses that everyone keeps saying benefit from the show, should be the onces forking up the money for the police presence the city is requesting. Just a thought.

  • john shelburne March 18, 2019 at 3:10 pm Reply

    I enjoy visiting small towns around the west, and try to attend car events when possible. I enjoy seeing the customs and classics from rural communities and would miss having those events if banned, simply for reasons of costs. If local businesses, towns and the event sponsors and participants can all come out winners, why not push for a ‘sharing’ of cost by all stakeholders. I don’t know what UDOT’s intent is regarding the permit to use the highway in question. But, towns across the country hold parades often and folks turn out, spend their money and business enjoy the benefits of the extra shopping. I have to imagine the city, state CVCA and registrants might work together to make this work. Almost certainly, other small towns will be looking at this event, and it’s resolution, closely for their own parades and similar events as they move forward. Road closings, extra staffing and liability issues are definitely becoming more a way of life for small town USA and I do wish all the best in trying to make this work. jS

  • Bullfrog 39 March 18, 2019 at 3:39 pm Reply

    Then dont do the concetst and go back two the talent show

  • Keith March 18, 2019 at 5:46 pm Reply

    I’LL I CAN SAY IS B.S. HOW DOES BRIGHAM CITY SHUT DOWN A WHOLE STREET HAVE A GREAT CAR SHOW FOR FREE ???????

  • Keith Laursen March 18, 2019 at 5:56 pm Reply

    I’LL HAVE TO SAY IS HOW DOES BRIGHAM CITY SHUT DOWN FOREST STREET, A WHOLE DAY,HAVE A GREAT CAR SHOW ,CHANGE NOTHING TO GET IN TO SEE THEM ,I’VE BEEN GOING TO LOGANS CAR WHEN THEY ONLY HAD 4 OR 5 CARS IT’S JUST SAD ,WHEN IT COMES DOWN TO MONEY SHAME ON YOU L.C,C.C

  • Connie March 18, 2019 at 6:11 pm Reply

    maybe they should move the whole car show to smaller city, Tremonton, Corrine, Garland, Franklin, Preston, I would think those cities would love the money that cruise in brings to the valley..Logan City doesn’t deserve it..

  • Lee March 19, 2019 at 3:59 pm Reply

    Maybe the city should pay them 20,000 to cover the cost of free advertising; to bring people to Logan city on that weekend.

  • Colleen March 20, 2019 at 11:19 am Reply

    As was mentioned earlier, Logan City has failed to recognize the revenue that this brings into the city. Not just for 1 day, but for 3. The other things that Logan City is not recognizing, is the fact that the auto club is out early the Sunday morning after cleaning up the streets. They are not cleaning up after themselves, but they are cleaning up after all the patrons and Logan City residents. I have not seen one other organization do this after their parade or function and neither have I heard that the city is charging these other organizations for police. Shame on you Logan City. The car club can see the value to this annual activity, which is why they are and have been willing to do their part. Why can’t Logan City.

  • One who knows March 24, 2019 at 11:45 am Reply

    Logan city has tried for years to kill this event, looks like they might actually succeed this time

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